The “foreseeable future” is a contradiction of terms. Yet many companies select Customer Relationship Management (CRM) software based on its ability to meet their needs today and for the foreseeable future. “He who lives by the crystal ball soon learns to eat ground glass,” wrote the late economist Edgar Fiedler.
There are two ways to evaluate CRM applications. The two approaches, and their results, are poles apart, but the intent is the same. The goal is to select a platform for improving the way you do business, driving profits and reducing risk, while minimizing IT resource requirements.
The feature-comparison approach is a direct route to paralysis by analysis. Meticulously researched feature checklists are a way to prepare for the present. Careful feature-by-feature examination of the leading CRM offerings may lead to the selection of a system that is quickly outgrown, possibly before you deploy it.
Metadata has drawn on our interactions with CRM customers to develop a problem-solving approach to the evaluation process. Analysing applications for their problem-solving acumen is a way to prepare for the future. In this white paper we explain that process and provide a new kind of problem-focused checklist that examines seven areas that are common elements of successful customer management projects:
1. Single View of the Customer
2. Customer Process Improvement
3. Executive Value
4. Employee Value
5. Minimal IT Resource Requirements
6. Platform for Business Growth & Change
7. Risk Mitigation
To succeed in each of these areas requires a flexible, scalable CRM solution. It requires an industry-standard architecture that leverages your existing infrastructure and upgrades easily to keep your total cost of ownership low. Above all, the right solution will have a combination of CRM and Business Process Management (BPM) that fits your business processes today — and in the unforeseeable future.
Established in 2002, METADATA Technologies has matured as a Customer Relationship Management (CRM) company having rich experience and knowledge in this domain since 13 years. METADATA Technologies is now the regional leader in providing CRM Solutions. We specifically assist customers with CRM implementations in terms of software, consultancy services and best practice implementation, as well as provide training and conduct CRM audits to enable our customers to become more customer-centric and achieve significant business benefits.
Our proven implementation methodology has ensured successful implementations and rapid ROI for our customers giving them the competitive edge over other companies in the market.
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