It’s Time to shift…Its Time for MARKETING ANALYTICS!
The world of business has shifted to a trend of IT based automation of every function in a business organization. On one side we have high end resource planning tools while on the other side we have CRM to handle leads and generate sales. However there is yet another vertical that actually help to strategize business in terms of marketing initiatives.
When consumers make a purchase, ring a call center, visit a website, click a banner ad, comment on social networks or join a loyalty program, they’re producing valuable data that savvy marketers can analyze to make better business decisions.
Marketing analytics is a boon for a business that, while becoming more data driven over the past 50 years, historically has tilted more toward art than science. Another one powerful tool is sentimental approach. A proper social engagement tool can actually quantify the “sentiment” of your clients towards your brand!
Taking a data-driven approach to marketing can benefit the bottom line, but let’s be clear: Many marketers are not yet enjoying its bounty.
How are our marketing initiatives performing today? How about in the long run? What can we do to improve them?
How do our marketing activities compare with our competitors’? Where are they spending their time and money? Are they using channels that we aren’t using?
What should we do next? Are our marketing resources properly allocated? Are we devoting time and money to the right channels? How should we prioritize our investments for next year?
Implementing the right tool helps us to find solutions to the most difficult questions that arise when strategic planning for your business is in the top priority.
While we can see the potential benefits of marketing analytics, the absence of a proper analytical system for a business can cite clear challenges, to achieving success when data that is collected too infrequently, or not in real time or a when marketers fail to share data within their organizations, hence compromising the effectiveness of marketing activities that has been carried out and will be done in future.
Microsoft has come up with two challenging CRM tools for marketing analytics and approach.
Microsoft Dynamics Marketing: It is an integrated marketing management solution for marketing operation, planning, execution, and analytics across all channels—digital, social, and traditional.
Microsoft Social Engagement: It puts powerful social tools in the hands of your sales, marketing, and service teams—helping them to gain insight into how people feel about your business and to proactively connect on social media with customers, fans, and critics.
Established in 2002, METADATA Technologies has matured as a Customer Relationship Management (CRM) company having rich experience and knowledge in this domain since 13 years. METADATA Technologies is now the regional leader in providing CRM Solutions. We specifically assist customers with CRM implementations in terms of software, consultancy services and best practice implementation, as well as provide training and conduct CRM audits to enable our customers to become more customer-centric and achieve significant business benefits.
Our proven implementation methodology has ensured successful implementations and rapid ROI for our customers giving them the competitive edge over other companies in the market.
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