VOC feature is in for Microsoft Dynamics CRM – Asia Instances!
Everyone has been talking a lot about VOC lately. However, we were unable to get a hands-on experience on it.
Good news is that Voice of the Customer is available for CRM instances in the Asia Region too!
With the new Voice of the Customer feature, you can create and send out Voice of the Customer surveys to gain valuable feedback from your customers about your products or services. Respondents can take your surveys on a phone, tablet, or computer. You can see your customer’s feedback history as you work a sale or resolve a service case.
When a customer completes a survey, you can use rules to trigger follow-up actions that occur immediately. For example, if a customer answers a survey question that indicates an interest in one of your products, the system can generate a quote request and assign it to a salesperson. Or, if a customer replies with a complaint, the system can create a new service case and route it to the right queue for prompt handling. You can also send a survey automatically when a service case closes, to track how satisfied your customer is with the service they received.
The survey analytics included with the Voice of the Customer solution help you use customer feedback to identify gaps in service, run targeted marketing campaigns, or send offers to increase sales.
Also, I hope you heard about the acquisition of Mojo Surveys for making this happen (Source:-http://www.zdnet.com/article/microsoft-makes-another-crm-related-acquisition/)
I couldn’t resist myself to capture some of the screenshots of the application. Check them out:-