Gold Certified Partner and What It Means To You!


When you’re faced with a Dynamics CRM Online Implementation, it can be a lengthy and sometimes tricky process to select an Implementation Partner. Some organizations prefer to run the projects internally and engage companies such as Metadata Technologies.  You can read about such an instance in our success stories which discusses the successful delivery of the MS Dynamics CRM Online implementation projects.

If you decide the Partner route this article is on the importance / value of utilizing a Microsoft Dynamics CRM Gold Partner.

While choosing a Gold certified partner is certainly not a guarantee of success, it can be a good indication that you are on the right track, this article is not to say that other Partners who do not hold a Gold Certification are not of value, rather this blog is to provide clients with clarity on what the difference is between the Gold and other.

We realize that selecting the right Dynamics CRM Online Implementation partner to entrust your project to can be challenging.  Beyond cost, you should compare factors such as project methodology, industry experience, support options and even company culture. And there are several reasons why narrowing down your list to partner with a Microsoft Dynamics CRM Gold competency makes sense.

Here are three requirements for the Dynamics CRM Gold competency and what this means for you as a customer:

Microsoft Dynamics CRM Gold Requirements:

  1. Multiple certified professionals
  2. Customer References
  3. Revenue or Seat Count Goals
  1. Multiple certified professionals

Six individuals collectively must pass exams dealing with Dynamics CRM Customization, Configurations, Applications, Installation and Deployment for the current version. Three individuals (Minimum) each must pass a Managing Microsoft Dynamics Implementations exam.

What this means for you: This requirement gives you an idea of the size and scale of the Dynamics CRM partner. In order for a company to have multiple professionals who have passed exams you know you are not dealing with a small “one man shop”. Several people within the organization have the skills needed to complete your project. That means there are more people available to handle your support calls too.

  1. Customer References.

A Gold certified partner must submit five unique customer references that feature how, within the previous 12 months, they have provided solutions based on Microsoft Dynamics CRM.

What this means for you: The organization has a proven track record of delivering successful CRM projects with satisfied customers. Microsoft can call these customers to confirm the details of the project. This gives you an added level of trust that you are working with a company that others would recommend.

  1. Revenue or Seat Count Goals.

A Gold partner must add a minimum number of new customers and generate a minimum amount of revenue to Microsoft each year.

What this means for you: This requirement proves to you that the partner is active and productive. They are not just relying on maintenance work from customers who installed old versions several years ago. They are selling the current version of Microsoft Dynamics CRM, and lots of it. Many other companies, who hopefully have also done their research, have chosen to purchase from them.

When tendering for new work a Gold Certification is one of his biggest selling points. It provides prospective clients a multitude of reasons to strengthen their case offering – Certified Resources, Reference-Checked Projects, proven delivery capability and sound financial background.

According to Microsoft, “A company with a Microsoft gold competency has demonstrated its capability and commitment to meet the evolving technology needs of customers through solutions based on Microsoft products and technologies”.

It is clear that Microsoft Gold Partners should be your preferred option. This article shows what exactly makes a company a Microsoft GOLD PARTNER and how you can make your CRM project a great success by selecting a Microsoft Gold partner.


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